Journalism Blog

This blog covers the ‘Why’ and the ‘How” of media convergence, regarding important factors involving society, technology, legality and our leap into the 21st Century.

Being part of today’s generation, a generation that change has been thrust upon constantly, media convergence hardly seems an issue.

Perhaps our generation has become desensitised to change. In a world now where change has become more of an expectation than a surprise, a day we can remember is no longer a day we long for

As we speed through the 21st century and gradually loose the concept of ’spare time’, we can anticipate what impact that media convergence will have on our lives, business and the practice of journalism.

The time-poor suburban dweller. A coffee drinking, rushing our the door, picking up the kids, dropping off the costumes, studying, working, eating, missing the tram, catching the train modern day member of society, finding time to sit down and flip through the pages of The Sunday Age? So, we set out to find ways in which will make our lives just that little bit easier.

Convenience. We as consumers demand convenience, and as we discuss media convergence we are hand fed our news and current affairs 24 hours a day, 7 days a week in a satisfying, easily digestable forum. The Internet.

So, is media convergence a problem? Not for consumers. They will benefit as the ‘on-line’ industry grows.

The speedy, low cost, reliable news source that fits in with the busy lives of today’s consumers. A problem for the practice of journalism? Perhaps, they will suffer as a result of media convergence. However times do change, and change does affects things.

So, instead of trying to stop the change, embrace it and look for an outlet in which the skills of a journalist can be utilised in this new forum.

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